Social Media Success Is Driven by Hate

Expressing animosity towards outgroups drives engagement, new research finds.

"Facebook Press Conference" by Robert Scoble is licensed under CC BY 2.0

“Facebook's mission is to give people the power to build community and bring the world closer together,” Facebook says in its current mission statement. “People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express…